Iconic Eyewear since 1948 | Free worldwide shipping

Our Story


Tart Optical Enterprises, Inc., was founded in New York City in 1948 by Julius Tart, an expert optician and legendary craftsman of iconic eyeglass frames. Throughout the years, his frames consistently reflect the fashionable demands of the high-end optical market, while adhering to the most rigorous standards of quality and craftsmanship. Featured in numerous films, unique frames like the TART® ARNEL® were worn by Hollywood’s most recognizable stars. 
After 50 successful years in the eyewear industry, Julius Tart retired from the eyewear business and transferred all of his ownership interests in Tart Optical Enterprises. Upon acquiring the storied brand, the new owners committed to TART’s legendary vintage styling, hand craftsmanship and unparalleled quality. 
Today, TART frames are designed in California and handcrafted in Italy and the United States.  Each frame is iconic, reflecting the brand’s original attention to design, sculptural details, and sophisticated assembly.
TART frames are sold only by Authorized Dealers and on www.tartoptical.com.

TART OPTICAL ENTERPRISES®, INC., IS THE ONLY OFFICIAL OWNER OF THE TART BRANDS