TART TM HERITAGE & OWNERSHIP
Tart Optical Enterprises, LLC ("TART") is the sole lawful owner of the TART® trademark and several other trademarks in the United States and hundreds of trademarks around the globe. The U.S. trademarks TART® , ARNEL® , F.D.R.® and the OTE® shield logo are federally registered, incontestable, and supported by over 70 years of continuous brand heritage originating with Julius Tart in 1948.
Any statements made by third parties claiming to have inherited or acquired U.S. rights to the TART® trademarks are categorically false and legally unfounded.
No individual, family member, or outside company has inherited, received, or been assigned ownership of the TART® trademarks registered in the United States.
The TART® trademarks have never been transferred, inherited, licensed, or assigned to any party other than TART.
TART will continue to protect the integrity of the TART® name worldwide and will take all necessary action against parties disseminating false claims regarding trademark ownership or brand lineage.
For verification or legal inquiries, contact: info@tartoptical.com
Tart Optical Enterprises, Inc., was founded in New York City in 1948 by Julius Tart, an expert optician and legendary craftsman of iconic eyeglass frames. Throughout the years, his frames consistently reflect the fashionable demands of the high-end optical market while adhering to the most rigorous standards of quality and craftsmanship.
How did this iconic design come about? After World War II, there was a shortage of essential materials used to manufacture eyeglasses.
At this point, Julius Tart seized the opportunity to create a new optical frame using specific plastics and metals. The perfect combination of classic, comfort, and confidence.
It sparked a new era of eyeglasses that many tried to replicate, but few succeeded. These unique eyeglass frames, like the TART® ARNEL®, were worn by Hollywood’s most recognizable stars and featured in numerous films.
After 50 successful years in the eyewear industry, Julius Tart retired, transferring all of his ownership to Tart Optical Enterprises, Inc. Upon acquiring the storied brand, the new owners committed to TART’s legendary vintage styling, hand craftsmanship, and unparalleled quality.
Today, the new owners design the TART frames in California and have them handcrafted in Italy and the United States.
Each handmade frame is iconic, reflecting the brand’s original attention to design, sculptural details, and sophisticated assembly.
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