“Imitation is the sincerest form of flattery. You’re an original, and we think you deserve an original.”

- TART Optical

About TART Optical, Since 1948

TART Optical Enterprises, Inc., was founded in New York City 1948 by Julius Tart, an expert optician and legendary craftsman of iconic eyeglass frames. Throughout the years, his frames consistently reflect the fashionable demands of the high-end optical market while adhering to the most rigorous standards of quality and craftsmanship. 

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"These handmade frames are made in such a delicate way that every cut line is natural."

Mae Chong, Plussixfive

Leading Liz Collection

"All of these glasses are beautifully designed, and perfectly proportionally balanced"

The Peak Lapel