TART Optical Enterprises, Inc., was founded in New York City in 1948 by Julius Tart, an expert optician and legendary craftsman of iconic eyewear. Throughout the years, his eyewear has continued to reflect high-end fashion while adhering to the most rigorous standards of quality and craftsmanship (F.D.R. Glossy Black Clear Bottom pictured).

Julius Tart sold all rights to TART Optical Enterprises' founders in 2000. Since then, TART has obtained incontestable trademark rights from the official trademark governing body for the United States (USPTO). We hold trademarks on and are the sole owners of our brands, including TART®, F.D.R.®, and Arnel®. While shopping for TART eyewear, look for our OTE Shield Logo®, which can be found on all Genuine TARTs.