Tart Optical Enterprises Inc. (OTE) was a small but legendary maker of eye frames founded in New York City in the mid 1940's. Through the years, Tart Optical optical frames have consistently reflected the demands of the optical market and the trends of fashion. Tart Optical has always been associated with maintaining a high caliber of quality product sold by the company.
Plastics frames became more popular during the late thirties, in part because World War II pushed the use of plastic by creating a scarcity of other more traditional materials used previously. OTE was there at the beginning long before fabrication and finishing procedures developed. Read more
The best-known brands in all industries are plagued by the proliferation of counterfeit products and misuse of their trademarks, and Tart Optical Enterprises is no exception. These cheap knock-offs are often sold via websites and online auctions. Counterfeiters profit by producing lookalike versions of successful products and familiar brands without investing time and money in the development and marketing, and often by substituting inferior materials and manufacturing standards. Read more