TART HERITAGE – TART OPTICAL ENTERPRISES®, INC. IS THE OFFICIAL AND TRUE OWNER OF THE TART BRANDS

Established in 1948

Tart Optical Enterprises Inc. (“TART”) was a small but legendary maker of eyeglass frames founded in New York City, USA in 1948. TART was founded by optical craftsman Julius Tart who owned and operated the business for 52 years, up through the year 2000 when he passed the torch to renowned licensed optician and TART co-founder. Working with Julius Tart on the TART brand for many years, they developed a very strong bond and working relationship.

Carrying on the TART traditions learned from Julius Tart, our co-founder is dedicated to preserving and maintaining this world-famous brand. Throughout the years, TART frames consistently reflect the demands of the high-end optical market and the trends of fashion. Since 1948, or 70 years of continuous history, TART maintains an extremely high caliber of workmanship on every frame made.

TART BRANDS AND TRADEMARKS

TART is the undisputed and rightful owner of the following trademarks:

• 
• TART®
• TART OPTICAL™
• TART OPTICAL ENTERPRISES®
• ARNEL®
• ARNEL® 55
• F.D.R.®
• COUNTDOWN™
• T-ROUND™
• P3 FULVUE™
• BRYAN™
• EX MAN™

TART’S tenacious global team of attorneys has already filed several lawsuits against the unlawful infringers of the TART trademarks and will continue to do so in order to protect TART’S intellectual property and heritage.

NOTE: Tart Optical frames are of the highest quality. Please do not purchase fake or counterfeit frames. Counterfeit frames from unauthorized companies or distributors are manufactured with inferior materials, poor workmanship, and unsatisfactory fit and finish.

Please email TART at: tartopticalinfo@gmail.com to report any suspected fakes or counterfeiters. Please provide the domain name/url and indicate how the counterfeits are being distributed.

TART BRANDS HAVE WITHSTOOD THE TEST OF TIME

Creator of the first ever 7-barrel hinge

The TART collections are unique, classic, timeless styles in an array of natural tortoise shell hues with discreet branding and subtle details. This vintage aesthetic that inspired the first collections remains at the heart of the brand. Tart Optical made a bold move in creating the first ever 7-barrel hinge, making their frames more durable and ultimately establishing a trademark in unsurpassed quality and excellence to this day. Each frame is carefully crafted with consistent attention to detail, sculpting and perfecting the materials to achieve a balanced and refined final product. The process involves the human touch whereby each frame is tumbled and polished, and finally hand adjusted, carefully referring back to the original patterns from 1948.

TART GLOBAL PRESENCE

TART is headquartered in Calabasas, California, and has a global distribution presence

TART’S distribution system is globally integrated and supplied by a centralized manufacturing programming platform.

TART maintains a global network of production facilities in Italy, China and the United States of America and also provides daily monitoring of global sales performance and inventory levels so that manufacturing resources can be programmed and warehouse stocks re-allocated to meet local market demand. All of TART’S global facilities continue to maintain the highest of quality, materials and workmanship in every frame produced.

TART’S integrated inventory management system serves both the retail and wholesale businesses and is considered to be an extremely efficient way to distribute the TART frames on a global scale.