TART HERITAGE – TART OPTICAL ENTERPRISES®, INC. IS THE OFFICIAL AND TRUE OWNER OF THE TART BRANDS
Established in 1948
Tart Optical Enterprises Inc. (“TART”) was a small but legendary maker of eyeglass frames founded in New York City, USA in 1948. TART was founded by optical craftsman Julius Tart who owned and operated the business for 52 years up through the year 2000 when he passed the torch to renowned licensed optician and TART co-founder who had been working with Julius Tart on the TART brand for several years and over the years they had developed a very strong bond and working relationship. Our co-founder learned from Julius TART how to carry on the TART tradition by preserving and maintaining this world-famous brand. Throughout the years, TART frames have consistently reflected the demands of the high-end optical market and the trends of fashion. Since 1948, or 69 years of continuous history, TART has always been associated with maintaining an extremely high caliber of workmanship on every frame made.
TART BRANDS AND TRADEMARKS
TART is the undisputed and rightful owner of the following trademarks:
- TART®
- TART OPTICAL™
- TART OPTICAL ENTERPRISES®
- ARNEL®
- ARNEL® 55
- F.D.R.®
- COUNTDOWN™
- T-ROUND™
- P3 FULVUE™
- BRYAN™
- EX MAN™
TART’S tenacious global team of attorneys has already filed several lawsuits against the unlawful infringers of the TART trademarks and will continue to do so in order to protect TART’S intellectual property and heritage.
WARNING: Please do not purchase fake or counterfeit frames from other companies not listed on our official approved website in that you face the strong likelihood that you will be extremely disappointed with the counterfeits which are typically manufactured with inferior products that are of very poor quality and will be made with cheaper materials and unsatisfactory workmanship.
Please email TART at: tartopticalinfo@gmail.com to report any suspected fakes or counterfeiters and provide the domain name/url and indicate how the counterfeits are being distributed.
TART BRANDS HAVE WITHSTOOD THE TEST OF TIME
Creator of the first ever 7-barrel hinge
The TART collections are unique, classic, timeless styles in an array of natural tortoise shell hues with discreet branding and subtle details. This vintage aesthetic that inspired the first collections remains at the heart of the brand. Tart Optical made a bold move in creating the first ever 7-barrel hinge, making their frames more durable and ultimately establishing a trademark in unsurpassed quality and excellence to this day. Each frame is carefully crafted with consistent attention to detail, sculpting and perfecting the materials to achieve a balanced and refined final product. The process involves the human touch whereby each frame is tumbled and polished, and finally hand adjusted, carefully referring back to the original patterns from 1948.
TART GLOBAL PRESENCE
TART is headquartered in Calabasas, California, and has a global distribution presence
TART’S distribution system is globally integrated and supplied by a centralized manufacturing programming platform.
TART maintains a global network of production facilities in Italy, China and the United States of America and also provides daily monitoring of global sales performance and inventory levels so that manufacturing resources can be programmed and warehouse stocks re-allocated to meet local market demand. All of TART’S global facilities continue to maintain the highest of quality, materials and workmanship in every frame produced.
TART’S integrated inventory management system serves both the retail and wholesale businesses and is considered to be an extremely efficient way to distribute the TART frames on a global scale.
